The Deal
Saturday, November 21, 
11:13 pm

Multiply bidding to be one of the few social networking winners

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MySpace and Facebook are exceptions. For every one of those successes, there are one hundred social networking Web sites struggling to attract users.

Peter Pezaris, president and founder of Multiply.com, believes his company can be a success. He bases that optimism on the capital raised through a second round of funding from previous investor TransCosmos that was announced today as well as differentiated features from the competitors.

When Pezaros mentioned to me that he cut his teeth as the founder of a fantasy sports startup that he sold to CBS Sportsline in 1999, I suggested Multiply could have more success by targeting specific verticals such as fantasy sports. That way Multiply could dig deeper within many audiences rather than being all things to all people. He countered the service's ability to control which video, photo or blog a user shares the information with will allow Multiply to draw a large audience. Watch him talk about his company below:


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Comments

From: Eugene Collins,

Hi, the problem I am seeing with this web site group is you are requiring the visitor to become a member, asking them a lot of questions before they review the group to see if they want to join. I hope there is a way you can change this method and allow the viewer to know more about the group, let them take a tour viewing the group to encourage them to join,
Thanks Eugene Collins


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