The Deal
Saturday, July 4, 
10:18 pm

From TripIt to YowTrip, rating six blog and travel startups

  Share     E-Mail    Discussion (4)     Print Story
sfnewtech.jpg
Six startups developing publishing tools or online travel services presented their wares last night at San Francisco's Mighty Club. Organized by SF New Tech, there were many more questions for the presenters than last month prompting some in the audience to suggest a five minute time limit be placed on the post-presentation discussion. While there is some merit to that idea, the casual interaction between the entrepreneurs and interested parties attending the event is what makes it fun. As the promising startups get challenged on business model and API rollout issues, less formidable companies receive suggestions on what they can do to make their services more competitive.

Here is my ranking in order of the companies that venture capitalists should consider pursuing as portfolio companies:

1) TripIt - With $1 million raised already from O'Reilly AlphaTech Ventures, it's not a stretch to place TripIt on top of the heap. I had trouble finding use for the service but co-founder and president Gregg Brockway told me last night that 70% of travel is now booked directly from web sites operated by airlines, hotels, car rental companies and the like.  That point to an obvious need to pull it together -- or itinerize it as TripIt calls it. I was skeptical of their social networking plans also. While it would be useful to provide travelers on the road with information about who might be nearby, I doubt a lot of people will join another social network just for that. However, Brockway's plan to open up an API that will distribute TripIt's service onto existing social networks could drive the company upward.

2) ClickTale - With funding from YL Ventures, this Israeli startup is taking a fresh approach to web site analytics.

3) Triggit - Very nice business model from this maker of a blog editing tool for idiots. However, I was expecting to be able to do more than just insert links and photos onto the page. And, I'm concerned that the need to place Javasript onto the site will prevent the people that need to use this the most from taking advantage of it. I want a full scale web page editor for dummies that allows me to manipulate the placement of images, files, text and links with a WYSIWIG interface. If that's the direction Triggit is headed in, I'm interested.

4) Utterz - I instantly stop listening whenever I hear mobile and social network uttered in the same sentence now. It's the new "online collaboration tool". To be sure, there are huge opportunities here and the cow stuffed animal and keychains Utterz gave away were welcome, but mobile posting to your blog and social networks is just a small piece of it.

5) Blogbard - I didn't understand much of the demo. The presenter lost me when he asked the audience about their interest in reading blogs while driving. However, I must admit it's fun listening to my own prose read back to me, even if it is an android's voice. Sign up Sean Connery or Stevie Nicks to ready my posts and then you might actually boost VC Ratings' readership. This could be useful if Blogbard can figure out a marketing strategy. Try it out and listen to your favorite VC Ratings post below.


6) YowTrip - It's a Herculean effort for one guy to have built this feature-laden online travel community web site in his spare time. The problem is that this type of service has been offered by a number of second generation online travel companies for years now. But there is potential to do something with YowTrip. During the question and answer period, someone suggested the service be morphed into a Yelp for undiscovered attractions overseas. Afterward, another suggested the founder use his skills to collaborate on another travel startup with larger ambitions. Hopefully, these opportunities weren't lost on YowTrip's founder. - Joshua Jaffe

Joshua Jaffe is general manager of TechConfidential.com.

Continue reading below

Also on Dealscape





Comments

From: Manoj,

Hi Joshua, Thanks a lot for the writeup. I really wish we (Blogbard) got a chance to talk to you yesterday after the presentations. Blogbard provides the same service on mobile devices. Our typical users also include commuters who want to catch up with their favorite feeds on their way to work. The service works without a glitch even on the edge network.

We are working on getting the androidness :) out of the voice. I really like your idea of creating a celebrity's voice to speak out any blog.

We would love to get more input from you. I have also included my email address with this comment.


From: Jamie Lin,

I post my travel experiences on Sosauce (www.sosauce.com) and I think it's a lot of fun to use!


From: Kelly,

Great list of plugins. I will definitely have to use use some of them!


From: Tim,

@Manoj => I will try out your product on the iPhone and let you know how it works.


Post a comment




The Deal Pipeline

Deal Video


Inside The Deal: SecondMarket's Silbert on helping VCs achieve pre-IPO liquidity for their investments.


More video...

Crisis On Wall Street
Technology
Deals of The Decade

Community

Industry Insight

Potential FBAR filing changes

Offshore hedge funds and private equity funds may be 'financial accounts' for which investors must file FBAR.


Industry Insight

Finger on the pulse

Things PE investors should keep in mind to maintain the support and commitment from their lenders and limited partners.


Industry Insight

Closing the tough deal

Terms and structures now used to get deals done are post-closing purchase price payments, earnouts, simultaneous acquisitions, rollups, payments in kind and joint ventures.



©Copyright 2008, The Deal, LLC. All rights reserved. Please send all technical questions, comments or concerns to the Webmaster.