Claiming to offer "a voice for serious gamers," video game aficionado destination Crispy Gamer Monday emerged from beta with 1 million unique monthly visitors and $8.25 million in funding from Constellation Ventures and its founders.
The company was dreamed up by Chris Heldman, the former head of media entertainment at Google Inc. [GOOG]. Heldman hired John Keefer, multiplayer gaming site GameSpy's former editorial chief, and Chris Hoerenz, who was chief marketing officer at music subscription service eMusic.com Inc., to found Crispy Gamer.
The company is gambling that by refusing to accept advertising from game publishers it will avoid any apparent conflicts of interest and attract the often-intractable hardcore gamer demographic (the ads we saw on the site Monday were from photo printing service Ritzpix.com and Circuit City).
Constellation managing director Tom Wasserman has joined Crispy Gamer's board. - Olaf de Senerpont Domis
See Oct. 27 press release on Crispy Gamer's funding from BusinessWire
For more, see GigaOm
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