Customer analytics software provider iPerceptions Inc.
has raised $3.65 million from entrepreneur Skuli Morgensen and previous investor Telesystem Inc., a Canadian venture fund.
The eight-year-old company helps clients optimize Web sites by analyzing customer feedback. It also offers research on e-commerce trends. In October, for example, it released an interesting
study that found that only 11% of consumers tend to click on video advertising links. Consumers instead are most likely to click on simple text ads, the report found.
Earlier this year iPerceptions acquired Repindex Ltd., a text analysis technology developer, for undisclosed terms.
Morgensen was founder and CEO of mobile e-mail and instant messaging company OZ Communications Inc., which was
acquired in November by Nokia Corp. [
NOK].
- Olaf de Senerpont DomisSee Dec. 2 press release on iPerceptions' funding from BusinessWire
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Very interesting company.