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Mercent gets $6.5M to boost online marketing technology

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Published January 16, 2008 at 12:53 PM

 

mercent.gifMercent Corp. announced Wednesday it has received a $6.5 million Series B led by TVC Capital. The round, which included previous investors Madrona Venture Group and an affiliate of Pittsburgh, Pa.-based the Hillman Co., brings the tiny startup's total funding to over $13 million, plus some angel backing.

Seattle-based Mercent offers software that helps retailers manage and manipulate product placement by linking them to top retail sites like Amazon.com and Buy.com. It also helps them promote "the right products with the right offers in the right online channels," the company said.

As part of the funding, TVC managing partner Steve Hamerslag will join Mercent's board. - Olaf de Senerpont Domis 

See Jan. 16 press release from Mercent
See Jan. 16 post from Brier Dudley's Blog

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