Israeli video recommendation engine developer Taboola.com Ltd. has completed a new $4.5 million second round of funding from Evergreen Venture Partners and an unspecified number of individuals. The new money builds on a $1.5 million first round completed a year ago, all of which came from Evergreen. Although Taboola isn't naming the individual investors, a company spokesperson said the list includes both U.S.-based and Israeli angels.
Taboola markets its ViDiscovery product to video publishers, and recently completed a deal with CNN.com. The engine uses a combination of video content analysis, collaborative filtering based on user behavior, and other techniques to recommend relevant videos. The company spokesman added that among the results are video advertisements, which account for a major revenue stream; the engine also delivers text advertisements.
Taboola employs 20 people, and is based in Tel Aviv.
-- Paul BonanosSee Nov. 18 press release from Taboola
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