The Deal
Wednesday, November 25, 
8:36 pm

Don’t kick the Photobucket

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Now that the deal is public with Fox Interactive Media paying somewhere between $250 million and $300 million for Photobucket Inc., the back story can seep out. The deal came to light only a few days after MySpace, a property of Fox Interactive, got into a very public tiff with Photobucket and stopped allowing users to post Photobucket videos and photos on their MySpace pages. Photobucket stores users' media and allows them to link to it from sites like Bebo and MySpace. MySpace reportedly stopped allowing Photobucket links over a dispute about ads running alongside Photobucket videos. The Space cadets weren’t too pleased to see their “freedoms” trampled upon by MySpace’s evil corporate owner, and after much drama and protesting by users, the Photobucket widgets were allowed. But, since Photobucket was already in talks with Fox Interactive, perhaps it was less of a user victory than a top-down decree from the parent corporation telling its subsidiary to get along in case Photobucket became part of the Fox Interactive family. —Stacey Higginbotham

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