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Sunday, November 8, 
8:24 am

Heavy bulks up with Microsoft exec

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How could anyone leave Seattle for New York? Apparently, Microsoft Corp.’s Eric Hadley has found a good reason to do just that. Hadley, who was general manager of global trade for Microsoft and responsible for MSN research, industry and agency initiatives, network positioning, sales collateral and field-marketing events and played center fielder on the Mr. Softee softball team (we made that last one up), is headed for male-focused online video service Heavy Inc. to be the company’s chief marketing officer. It’s the second high-profile hiring for Heavy, which last week announced it had snagged Todd Sloan as its new chief financial officer. In a press release, Heavy played up the fact that Sloan led NetRatings through five years in the public markets and that he previously helped take About.com Inc. public, which could increase speculation that Heavy, or its investors, could be thinking IPO sometime in the future. —David Shabelman

See press release from Heavy.com
See Jan. 8 story from TheDeal.com
See story from Online Media Daily 

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