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Playboy in play

by TheDeal.com staff  |  Published July 15, 2010 at 3:04 PM
playboy_130x100.jpgIn an unexpected move, Hugh Hefner has offered to take Playboy Enterprises Inc. private in a deal that values the Chicago adult magazine he founded at about $185 million. According to his proposal letter to Playboy's board of directors, Hefner has had discussions with private equity firm Rizvi Traverse Management LLC about partnering on a deal. Shortly following the bid, rival FriendFinder Networks Inc., owner of Penthouse, made a competing offer. And although Hefner maintains that Playboy is not really in play, it appears that it just might be.
 
2010

July 15: FriendFinder Networks Inc., owner of Penthouse magazine, believes debt concerns won't prevent the company from carrying through on its $210 million offer for Playboy Enterprises Inc. Bell didn't say how much debt FriendFinder would have to take on if its bid were successful. He maintained, however, that the owner of online adult social networking sites has wiggle room despite the fact that it earlier this year reported $199.7 million in first-lien senior secured debt and $80 million in second-lien subordinated debt as of Sept. 30, plus at least $80 million in further debt. - Anthony Noto

July 14: Hugh Hefner's probably never read an opinion from the Delaware Court of Chancery in his life, but a recent decision by Vice Chancellor J. Travis Laster may affect Hefner's bid for Playboy Enterprises Inc., which is incorporated in Delaware. - David Marcus


July 14:
FriendFinder Networks Inc., the owner of Penthouse, will officially announce tomorrow that it's going to make a bid for Chicago-based Playboy Enterprises that's expected to be higher than Hefner's $185 million offer to take the publisher of Playboy magazine and the patent holder of the iconic bunny logo private. - Anthony Noto

July 12: Hugh Hefner offers to take Playboy Enterprises Inc. private in a deal that values the Chicago adult magazine he founded at about $185 million. Hefner, who already owns 69.5% of Playboy's Class A common stock and 27.7% of its Class B common stock, offered to acquire the shares he does not already own in both classes for $5.50 apiece in cash. - Demitri Diakantonis



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