Entries tagged "WPP Group"
As digital advertising rapidly evolves, a surge of dealmaking and consolidation begins, but like everything else in advertising, it's a little unclear what it all means.
The newspaper industry was struggling before the economic slump. Now papers desperately try a variety of strategies, some to survive, others to prepare for a future that's still unknowable.
For years Japan's largest agency has tried to expand into the U.S., and now it tries again, buying a hot New York firm in a tough M&A market.
