Note to CNN: If you're going to demonize Wall Streeters for causing the country's economic collapse, at least demonize the right Wall Streeters.
The cable network last week brought us "Fall of the Fat Cats," in which it promised to examine how the big money on Wall Street "was made and how it's been spent," with the emphasis on the latter, of course. Indeed, the hourlong report by "CNN Special Investigations Unit" boasted of bringing its viewers "fat cats in their element," of taking "you to a place that you normally wouldn't be able to go, to see things you normally wouldn't be able to see." It's "the place" CNN teased, where people who own mansions and airplanes "come together." It's a "real Wall Street party."
So, pray tell, CNN, where are you taking us? Did Steve Schwarzman's wife throw him another birthday bash?
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Well, not exactly. The soiree CNN is so proud to have crashed was sponsored by Cigar Report, a magazine published by Doubledown Media LLC,
the same people behind those two other purveyors of luxury porn, Trader
Monthly and Dealmaker. Exclusive, it wasn't. Once inside, reporter
Abbie Boudreau is shocked--shocked!--to find attendees smoking cigars,
getting manicures and having their hair cut. After witnessing this
bacchanalia of grooming, "you would have no idea that there actually is
a crisis on Wall Street right now," Boudreau tells viewers.
And who are these alleged fat cats, partying and primping while the
market crashes? There doesn't appear to be a banker, trader, Wall
Street exec, even a mortgage broker in the bunch.
In fact, among the partygoers Boudreau talked to on camera, two work
in commercial real estate, one for a hedge fund research firm based in
New Jersey. Not exactly perpetrators of the meltdown. But for CNN,
they're close enough. Indeed, the report goes from showing these folks
with sort-of-finance-related jobs smoking cigars--the nerve of
them!--to telling us about 24-year-olds driving Ferraris and
helicoptering to the Hamptons to--who else?--Dick Fuld. Soon enough,
we're gawking at a photo of Fuld's estate in Greenwich, Conn., and
hearing about his luxurious homes on Park Avenue and Jupiter Island,
Fla. And just when we think this can't get any weirder or less
relevant--what does Fuld have to do with a party thrown by Cigar
Report?--we're introduced to Jordan Belfort, a boiler-room scamster who
spent 22 months in jail for pumping and dumping in the 1990s.
"I was a crook," he tells the camera.
Yes, he was. But like the cigar party revelers, he doesn't have
anything to do with the current crisis--or with Fuld, apparently the
real villain of CNN's piece. But again, for CNN, he's close enough.
Belfort is offered as a prime example of old-fashioned Wall Street
greed--cue the usual clip of Michael Douglas as Gordon Gekko. And
unlike Fuld--who earlier in the report is shown striding away from
Boudreau as she chases him down the hallways of Congress shouting, "Is
it greed?"--Belfort, whose book, "The Wolf of Wall Street," is
reportedly being optioned for a movie, is more than happy to discuss it.
"It was like ancient Rome," Belfort tells viewers about his days on
Wall Street. "You're like, this is like the Coliseum. Acts of
depravity. There was midget tossing. People's heads were being shaved.
Goldfish were being eaten alive. People were hooking themselves up to
car batteries. It was almost like adult Disneyland for dysfunctional
people."
For the media, this is manna from heaven. A real live Wall Streeter
explaining, in detail, his profligate, even decadent ways: mansions!
planes! parties! dwarfs! We have officially entered the stage of Wall
Street crisis reporting where assigning blame is not enough; we're now
into cataloguing the guilty's ill-gotten stuff--and we'll resort to the
guilty lowlife from a decade ago, if we must. Forget the media's
fascination with luxury porn; it's time for luxury scorn.
So our advice to you, Mr. Fuld: If you own a $6,000 shower curtain
or an animal-themed umbrella stand, dispose of them right now. And
whatever you do, do not go to any parties, especially if they're giving
away manicures.
Yvette Kantrow is executive editor of The Deal.