Company: AdBrite
Description: Online advertising clearinghouse.
Competitors: Yahoo!, Google, Kanoodle
Location: San Francisco
Amount Raised: $8 million
Round: Second
Date Announced: 3/15/06
VC Firms: Sequoia Capital
VC Directors: Mark Kvamme
Quick Take: Online advertising is lucrative and growing so fast that it makes sense to create alternatives to Google and Yahoo!. Adbrite's edge is that it gives advertisers more control over placement and publishers more control over price and content. The key to this business is liquidity. Last month, 2,296 new publishers signed up, only six of whom claim more than 1 million page views per month. But, I think this easy-to-use alternative system will catch on with more publishers and emerge as a high-margin, cash generating startup. — Joshua Jaffe

Technology (1 out of 10): 4
Market (1 out of 10): 8
Management (1 out of 10): 3 (see below, just kidding)
Chances for IPO (1 out of 10): 5
Overall VC Rating (1 out of 10): 7

For more on AdBrite's fundraising, see: The Deal
Go to AdBrite's blog

AdBrite tours the Anchor Steam Brewery (courtesy of pudjam666)