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Welcome to The Deal's new website

by Robert Teitelman  |  Published August 15, 2011 at 10:35 AM
Summertime in the journalism racket used to be pretty nifty: The business slowed, the big shots disappeared, there were always fewer pages to fill, and sometimes, as in August, there was little to do except lazily pretend to get ready for September. And while America was never as doctrinaire (a pity) when it came to the August holiday as Europe, generally news seemed to take a breather as the world descended upon baking beaches and fairy-tale forests. That was the age of the every other Friday off or the one time of the year when even peons could indulge in long PR lunches or, by those well above my lowly station, the fabled three-day work week, made possible by the four-day weekend beginning on late Thursday and ending late on Monday. Here's my number in case the world ends.

Somewhere between those lovely days and today, all that leisure withered. It's not just that news keeps erupting in the heat like a bad case of acne. In a media business that continues to spin faster than a slot machine, summers have now been filled with the projects necessary simply to compete for the next 12 months. We are no different. Here at The Deal LLC, home of The Deal magazine and The Deal Pipeline, not to say The Deal Economy conference and this homely blog, we have been busy on a number of fronts. You'll notice, I hope, the obvious: We look a lot different today than we did just, well, yesterday. That's because after months of discussion, preparation and design work by our Web staff, art department and IT group, we are unveiling an entirely new website that features (we think: Let us know if we're crazy) simplified navigation, enhanced functionality and content, and a more elegant look.
 
The website offers an entryway to a family of products that continues to grow, built around a newsroom that pioneered sophisticated deal coverage; particularly check out our brand new journalist pages to see who does what. We continue to add new features and content, such as enhanced hedge fund and market coverage. Subscribers to our Deal Pipeline service will see a redesigned homepage meant to ease access to the extensive archive of news and data that we add to every day. They will also discover a new blog-like feature, First Word, from our executive editor for daily news, Jeffrey Kanige, who will generate a  steady flow of posts throughout the day on what's developing, what's coming and what we're thinking about in the newsroom.
 
But that's just the most obvious change -- though some new duds are pretty exciting after a few years wearing out the old ones. In mid-September (technically, on or around Sept. 19), we will be offering the first issue of a redesigned Deal magazine, which will feature heavier paper stock, more photography, enhanced graphics and a number of new features. This is not a brand new magazine; loyal readers will find most of the columns and features they've enjoyed in the past. We are moving a few things around, repackaging some old standbys in new ways and tightening up the design. You'll notice a greater focus on people, a simplified organizing principle and more content on the middle market; and next year we will be producing at least six private equity-themed issues. That said, the magazine will continue to offer the most sophisticated coverage of dealmaking that we, or anyone else I believe, can offer. Lastly, you will also notice that we do not confuse a magazine with the Web. The experience is different and we embrace the possibilities of both, which means you'll not have to puzzle over trendy arrows, brackets or random factoids in a magazine that wants to be something else.   
 
Meanwhile, later in the fall, we'll roll out our first iPad app, which will extend our reach for users from personal computer and mobile phone to increasingly ubiquitous tablets. The deal with the app parallels the new websites: The app is free to download, but those who want the full array of content we generate will need a Deal Pipeline license. By the time we hold our big Deal Economy conference at the New York Stock Exchange in late November and early December, we should look considerably different -- and yet, at our heart, the same.
 
So this spanking-new website is just the beginning. All this doesn't do anything for improving the summer down here on Broad Street, where it's hot, crowded and very busy. But it'll make the fall a lot more exciting. - Robert Teitelman 
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