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Behind The Money: StudioNow's David Mason on video opportunities

Published February 2, 2009 at 11:00 AM


"I think '09 is going to be a real breakout year for professional video content," says David Mason, CEO of StudioNow, which provides a Web-based platform for creating videos. "You're going to find more and more people are going to be able to figure out the monetization of that content."

Mason co-founded StudioNow two years ago and has raised $4 million in venture capital funding from Clayton Associates and Claritas Capital. Previously, he launched an early Internet book retailer that later became Buy.com. He spotted similarities in scale, growth and opportunity between the Internet retail boom of the 1990s and today's interest in online video for entertainment, publicity and marketing communication
prices. Watch the video below or download it at iTunes. - Mary Kathleen Flynn

For comments or suggestions about Deal Video, please contact mwoehr@thedeal.com. Use the following embed code to run this video on your Web site:
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<embed src="http://www.viddler.com/player/197ab5e9/" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" name="viddler_197ab5e9" height="370" width="437"></object><br /><br />
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