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mediabistro.com's Laurel Touby on mutating media

Published May 4, 2009 at 9:25 AM

"Media is mutating, but it isn't dying," says Laurel Touby in Part 2 of The Deal's video conversation with the founder of mediabistro.com.

Rather than relying on advertisers to foot the bill, media companies should develop closer relationships with their audiences and provide products and services people are willing to pay for, says Touby.

She also discusses life after acquisition. She sold mediabistro.com to WebMediaBrands (previously known as Jupitermedia) for $20 million with a $3 million earnout in 2007. Watch the video below or download it from iTunes.

Click here to watch Part 1, in which Touby discloses the real reason she launched mediabistro.com in 1994. - Mary Kathleen Flynn



Also see:

Why Laurel Touby really started mediabistro.com
Spark's Bijan Sabet on co-investing
Tumblr's David Karp on raising Series B
Iminlikewithyou's Charles Forman on selling virtual goods
Boxee's Avner Ronen on raising VC, competition, new features

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