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Emerging markets serve emerging markets

Published April 27, 2011 at 5:00 AM

"Forget B2B and C2C, it's E2E, it's emerging market to emerging market," says Linda Rottenberg, co-founder of Endeavor Global Inc., an organization that seeks to mentor emerging-market entrepreneurs and assist them in growing their businesses. "Instead of the me-too copycats where American ideas get replicated in emerging markets, we're seeing home-grown ideas get started in emerging markets and then get replicated across continents and regions because the conditions are very similar," Rottenberg explains, citing the success enjoyed by Bharti Enterprises Ltd.'s Sunil Bharti Mittal in India and Africa. Headquartered in New York, Endeavor has affiliates throughout Latin America, Africa, the Middle East and Southeast Asia. The Deal magazine spoke with Rottenberg at the annual meeting of the National Venture Capital Association as part of our Emerging Markets Outlook video series, sponsored by Merrill DataSite. - Mary Kathleen Flynn

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