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Google's acquisition strategy

Published August 22, 2012 at 3:46 PM


As the world's most active technology acquirer, Google Inc.'s notable transactions include YouTube LLC, Android Industries LLC and recently Motorola Mobility Holdings Inc. Dave Sobota, a director on Google's corporate development team, says that the Internet giant makes sure "every company we buy has a strong strategic fit." Placing an emphasis on finding a "great team," he says that, in a sense, "100% of our deals are acqui-hires. We always want to make sure there's stellar talent at the companies we're buying." Sobota says that "over two-thirds of our deals" have been successes. "We don't bat 1.000. ... If we didn't have some losers, we're probably not taking enough risk." For more on Google's acquisition strategy, see "David Lawee: Google's nonstop growth tear." - Katie Roof

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