Back to News

EBay Sells Ticket Marketplace StubHub to Viagogo

Published: June 22nd, 2020
After after announcing a strategic review with support from activist shareholders Elliott Management and Starboard Value earlier this year, eBay is selling StubHub to viagogo for $4 billion.

After after announcing a strategic review with support from activist shareholders Elliott Management Corp. and Starboard Value LP earlier this year, eBay Inc. (EBAY) said Monday that it will sell StubHub to viagogo Entertainment Inc.

Sports, music and entertainment ticketing outfit viagogo is paying $4.05 billion for StubHub, which Ebay acquired for $310 million in 2007. The buyer is well acquainted with the business, as viagogo founder and CEO Eric Baker was a co-founder of StubHub. Baker left before the sale to eBay, however.

Shares of eBay gained 1.4% to $35.62 following the news.

Elliott and Starboard lobbied eBay to divest StubHub and its classifieds business in January. The parties announced a settlement in March. Among other steps, eBay undertook a review and gave board seats to Elliott’s Jesse Cohn and Matt Murphy, CEO of Marvell Technology Group Ltd., in which Starboard held shares at the time.

Editor’s note: The original version of this article, including advisers and other details, was published earlier on The Deal’s premium subscription website. For access, log in to or use the form below to request a free trial.

This Content is Only for The Deal Subscribers

The Deal provides actionable, intraday coverage of mergers, acquisitions and all other changes in corporate control to institutional investors, private equity, hedge funds and the firms that serve them.

If you’re already a subscriber, log in to view this article here.

More From Activism


TDE Middle Market: Pro-ESG Doesn't Mean Anti-Profits

By Nikitha Sattiraju
Published: July 31st, 2020
ESG investing is less about checking boxes to screen companies and more about engaging them on sustainability goals to drive long-term growth and returns to investors, a panel of ESG investors said at The Deal Economy: Middle Market Week.

TDE Middle Market: Activists Eye Pay During Covid

By Greg Morcroft
Published: July 30th, 2020
Companies that were unprepared for the coronavirus due to too-cozy relationships between board and management could become the next targets, panelists said during an activist webcast, part of The Deal Economy: Middle Market Week.