Back to News

Drinks With The Deal: Author Marc Levinson

Published: September 17th, 2020
Marc Levinson discusses his new book, "Outside the Box," a study of the history and current state of the globalization of the economy, in the latest edition of the Drinks With The Deal podcast.

“Globalization is going to have more and more to do with moving services and ideas around the world than with moving goods in containers,” Marc Levinson tells David Marcus in this week’s edition of the Drinks With The Deal podcast.

Levinson, a historian, economist and author, explores the topic of globalization in his new book, “Outside the Box: How Globalization Changed From Moving Stuff to Spreading Ideas.”

The work is a sequel of a sort to Levinson’s 2006 study “The Box,” in which he wrote about the history of the shipping container and its effect on world trade. By making international trade much less expensive at the same time as companies could take advantage of cheaper communications and more powerful computers, the container helped allow companies to create global value chains. But by 2008, that era was coming to an end as the risks of extended supply chains were becoming clear and as both consumers and businesses were shifting spending from physical goods to services.

Over the past decade, Levinson said, “Manufactured good prices have been falling or rising much more slowly than the prices of services.” Consumers are spending a larger percentage of their income on services such as childcare, dining, healthcare and leisure activities, he said.

At the same time, there has been a “shift in the business sector. It used to be the case that a manufacturer’s business was selling a physical product that the manufacturer had assembled. That’s not the way it works any more. For capital goods, like jet engines or elevators or factory production equipment, the manufacturing process itself is almost secondary.” Instead, Levinson said, the producers of the goods “have bundled the service with the product so that they’re not really separable.” The growth of services, he said, “will shape the future of globalization.”

More podcasts from The Deal are available on iTunesSpotify, SoundCloud and on

More From Podcasts


Activist Investing Today: Zacchei Eyes Post-Election Activism, and more

By Ronald Orol
Published: October 22nd, 2020
Sloane’s Dan Zacchei explains why activism can be compared to pro sports in the context of the pandemic, how PE and activists are teaming up and what to expect in the industry post-election on the latest episode of Activist Investing Today.
Mergers & Acquisitions

Drinks With The Deal: Cravath's Damien Zoubek

By David Marcus
Published: October 15th, 2020
The M&A partner discusses changing attitudes toward ESG, the effects of the pandemic on corporate practice and his love of wine in the latest episode of the podcast.

Activist Investing Today: Coffee Weighs DOL Rules Impact on ESG

By Ronald Orol
Published: October 7th, 2020
Columbia Law School professor John Coffee talks about why he thinks a new Labor Department proposal represents a rifle shot against environmental, social and governance investing, during the latest episode of the Activist Investing Today podcast.