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Binaca, VO5 Shampoo Maker Pursues Sale in Chapter 11

Published: January 26th, 2020
The private equity-backed maker of personal care products such as Zest soap and Binaca breath spray will continue to explore a sale under bankruptcy protection.

With a forbearance period with noteholders set to expire, private equity-backed High Ridge Brands Co. has moved a sale process to Chapter 11.

The Stamford, Conn.-based maker of personal care products such as Zest and Coast soap, White Rain and VO5 shampoo and conditioner, LA Looks hair gel, Reach toothbrushes and Binaca breath spray filed a petition on Wednesday, Dec. 18, in the U.S. Bankruptcy Court for the District of Delaware in Wilmington.

A first-day hearing has yet to be scheduled before Judge Brendan Linehan Shannon on motions including requests for joint administration of the case with those of eight affiliates and for interim use of $40 million in debtor-in-possession financing from existing first-lien lenders led by BMO Harris Bank NA. The funding includes $20 million in new money and would roll up an equal amount from $263.4 million in outstanding debt on a credit agreement.

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